The AI Summer Summit 

The Medium is the Message has truly outpaced the growth and influence of our traditional media powers.

While the “Super Bowl” was indeed the most watched TV event of the year, the everyday reach of “Social Networks,” plus YouTube channels and others in “absolute numbers” far outstrip our traditional media system. One might conclude that in determining consumer reach and engagement, the creative combination of Global Brands, Global Agencies powered across the Social Networks, Websites and Mobile enablers, with the added possibilities of AI, XR, AR and Live Events create what we might consider as deployable Global Studios.

Such Global Studios might be “Ad Hoc” or transitory, but they represent a paradigm shift. It is not an exaggeration to suggest that the consumer reach of this “Modern Media Plan” will consistently reach into the hundreds of Millions.